I decided to take a small portion of my Subject2 Investing E-book and provide it here for you. Also, at the end of this page, you’ll find a download link to where you can download this entire chapter for FREE, yes, I said FREE.
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You’re probably wondering why I am talking about finding buyers so early in the eBook. Well, it’s simple. Most investors, new and old, have the hardest time finding buyers. You have to understand that you can’t cash any checks until you sell something, except in the rare case that you’re actually paid to take a house Sub2, which does happen, but we’ll talk about that later.
Finding buyers is probably one of the most relevant searches involving real estate investing on YouTube and Google. So many different people tell me they do the same old thing to find buyers. Well there is a reason for that, and it’s because it typically works. What doesn’t work is you are keeping yourself from becoming successful! Now, I’m not going to turn this into a motivational speech but it’s the complete truth; if you do not have any buyers, it’s your own fault!
“But I don’t know how or where to find them” you say. Well that’s just a copout! It’s been shown that 2 out of 3 people are either looking to buy real estate or know someone that is – think about that! I bet you probably know a neighbor, relative or a friend that is either looking to buy real estate or they’ve mentioned to you that they have a friend looking for real estate.
The problem has been you all this time. You are now a real estate investor. Start acting like one! Do you think a real estate investor doesn’t tell everyone he knows or meets what he or she does? Of course they do! Why? It is because if someone doesn’t know whom you are and what you do, how in the world are they going to buy from you or refer someone to buy from you?
So much of my business is now done from referrals. Can you imagine how easy it is to close someone when they’ve already been closed for you, by the person who referred them to you? It’s amazing how many times I’ve talked to sellers and haven’t realized that they were sold 20 minutes ago, but I just kept talking while they were waiting for me to break out the paperwork and show them where to sign.
Enough of the shenanigans; let’s get right into it. There are millions of ways to find buyers; I’ll talk about a few of them here and later on I’ll randomly give more ways in the newsletters for those of you that have signed up for the monthly subscription.
Let’s break it down to the simplest way in terms of finding buyers; I know this will sound strange and upset some of you expecting to get some great secret to finding buyers, but it’s those people that somehow refuse to do this and then wonder why their neighbor bought a house from someone else.
Ask everyone you know and meet if he, she or someone they know is interested in buying real estate!
I know it’s elementary, but I swear I meet so many new investors who do not do this. When they ask how to find buyers, I’ll ask them if they’ve asked their own friends and family; none of them have and I get the feeling none of them will.
So quit acting as if you are above asking your own friends and family! I don’t care if you think your family is broke or Uncle Frank hasn’t bought a new pair of pants in 30 years. Ask them and, while you’re at it, ask them if they would be interested in earning a better return on their money than what’s in their bank account. That’s something I plan to touch on later in one of the newsletters; however, if you follow this system you won’t need private money at all, for that matter.
Okay, so now we have the elementary stuff out of the way, you’ve asked everyone you know and you’ve asked them to ask everyone they know, let’s get into some other methods.